Our objective is to make our clients appear, as it were, on “surfaces”, in channels (media in a wider sense) and in situations our client’s clients are likely to comprehend, to apprehend, to perceive and appreciate our client’s messages. Building bridges (writing, ghost writing, media work, consulting, events) for SMEs and NPOs to “the media” comprises a communicational activity on all siginifacnt levels.
An array of services goes along with that endeavor. A few examples:
Who are our client’s clients? How would this “organism” of relationships on our client’s side be structured and brought to success? How would it technically be organized? … etc. This is a particularly broad field requiring a lot of technical insight.
Shaping Messages (Semantics)
These are classical questions about subject matter, underlying thoughts, paradigms, preconditions and logical content. Still valid: “Everything that can be said can be said clearly” (Wittgenstein).
Defining Channels (Extended Semiotics)
Depending on categories and objectives we not only define channels, but also define the “design” of a message in a wider sense: How would it appear and in what context? What are the fundamental means of expression, and how do they influence the “apprehension process” on the client side?
Adapting Message Structures to Channels (Syntactics)
This is an intricate approach: How would the parts of a message “in appearance” work together? How would the process of understanding work, in the particular instance in question?
Supporting Technology Structures
On all surfaces, and in all channels: Regarding structures and platforms of clients, client’s clients and our own, internally.
Create “Apprehensive Surfaces” (Media)
The artificial and rather unusual expression of “apprehensive surfaces” is her used to denote the successor of what is today understood as “media”. It is our strong conviction that most of what we see and use today will dramatically change within the next 5 to 10 years.